Emap Advertising - Kerrang Radio Headphones
To celebrate the successful first year of Kerrang! Radio 105.2, the multi-award winning brand extension of the
hugely popular magazine, Emap Advertising was looking for an appropriate, high quality promotional item for
advertisers and agencies. The gift needed to reflect the high quality and distinct identity of the radio station,
emphasise its contemporary, mainstream positioning and create a real stir amongst recipients and their envious
colleagues. Professional quality Sennheiser headphones were screen printed with the Kerrang logo and
repackaged with the radio’s very own trade-facing identity, a clear, modern response to misconceptions of the
Kerrang! brand as too niche and ‘heavy metal’ focused. Emap was inundated with requests for further headphones
and stocks were soon completely depleted.
