MTV Networks International - IMP Website
MTV is the world’s largest television broadcaster and the leading multimedia brand for youth audiences across
the globe. Implementing a new sales strategy, the network created the International Marketing Partnerships
team (IMP) to offer the highest spending, global clients a single point of access to all of its creative marketing
solutions on a truly international level. Reflecting both the youthful energy of the brand whilst targeting the
most senior decision makers, Gosh! developed the new division’s positioning statements, modular sales presentation
and, at the centre of this, its online resource. The site is designed to be easily navigable with imagery
that reflects the network’s unique positioning for such an important audience - the tricky balance of its youthful
appeal with the clear business requirements of senior media professionals.
