MTV Networks International - IMP Website
MTV is the world’s largest television broadcaster and the leading multimedia brand for youth audiences across the globe. Implementing a new sales strategy, the network created the International Marketing Partnerships team (IMP) to offer the highest spending, global clients a single point of access to all of its creative marketing solutions on a truly international level. Reflecting both the youthful energy of the brand whilst targeting the most senior decision makers, Gosh! developed the new division’s positioning statements, modular sales presentation and, at the centre of this, its online resource. The site is designed to be easily navigable with imagery that reflects the network’s unique positioning for such an important audience - the tricky balance of its youthful appeal with the clear business requirements of senior media professionals.